We are bespoke software developers with over 22 years experience of making things work, we have a wide range of Web Development tools that we can rapidly bring to bear on any problem and are confident of delivering on our promises In many cases we have worked with our clients for over 10 years covering East Sussex and surrounding areas
  • 1

    Web Development

    Web Development from The Dev Team The websites and web applications that we build are more akin to bespoke software applications than traditional websites. They incorporate complex business logic and processes from stock control and fulfilment to CRM functionality and data manipulation tools.

  • 2

    Software Development

    Software Development from The Dev Team Whether it's websites, web applications, PC based software, services or server based software we've got tonnes of development experience going back more than 20 years.

  • 3

    Project Management

    Project Management from The Dev Team Project Management is all about having good tools to collaborate and a team able to deliver

  • 4

    Dynamic Mapping

    Dynamic Mapping from The Dev Team It's quick, easy and inexpensive (if you know how). One of the biggest advances over the last few years has been the ability for anybody to gather longitude and latitude information and then plot it onto maps. If you're not already doing it then contact us to find out how you can.

  • 5

    Search Engine Optimization

    Search Engine Optimization from The Dev Team For most websites, being accessible to Google is probably the most important requirement. The only way that this can be done is to make it carefully thought out and integrated part of your website. If anybody phones up offering to get you to the top of the search engine rankings for a few hundred pounds, don't believe them.

  • 6
    Data Visualisation

    Big Data & Data Visualisation

    Big Data & Data Visualisation from The Dev Team The amount of data that we, as humankind, are collecting is increasing exponentially. If you know what to do with the data, as we do, it can also be turned into a vital competitive advantage and business critical information that makes a real difference....

  • 7


    E-Commerce from The Dev Team Shopping carts, online shops and taking payments online is one of the more standard implementations in a website but the choice available to you is huge. We can help you implement your online shop whether it's a 3rd party plugin or built from scratch. We've done it all!

  • 8

    Collaboration Tools

    Collaboration Tools from The Dev Team The ability to work on the same documents, build specifications together, build projects together, share ideas and collaborate are essential for modern business. Effective collaboration is at the core of every project that we work on and we use a variety to tools and skill-sets to facilitate this.

  • 1


    Construction from The Dev Team Denaploy has been deeply involved in may aspects of the construction industry since its inception and has worked with Main Contractors, Sub-contractors, Architects, Surveyors and CDMCs. We understand the pressures of the industry and its sometime arcane vocabulary.

  • 2


    Property from The Dev Team There are over 22 million homes in the UK and we move once every six years on average throughout our lifetime. That's a lot of data and we deal with a good proportion of it.

  • 3

    Not for Profit & Charities

    Not for Profit & Charities from The Dev Team We do a number of different projects for Charities and Not for Profit organisations. Most of the problems needing to be solved are still the same and it suits our skillset to have a more hands-on approach to the project management.

  • 4


    Publishing from The Dev Team We have been working with magazine distributors since the earliest days of the Internet to sell British magazines both locally in the UK and around the world. If you're after a fully integrated stock control and automatic ordering system or something as simple as data feed integration then look no further.

  • 5
    Blue Chip

    Blue Chip

    Blue Chip from The Dev Team We've worked with many blue chip companies over the last 20 years and continue to receive work on a regular basis underlying the fact that we are competitively priced and possess a skills that are hard to come by even for companies with thousands of employees.

  • 6


    International from The Dev Team The World is getting smaller by the day and the ability to work at a desk thousands of miles away is something we've been doing for years. Why let the logistics of getting from A to B get in the way of getting the software solutions you need when everything from meetings to deployment can be done remotely?

  • 7

    Eclipse Mininingware

    Eclipse Mininingware from The Dev Team Our Eclipse Miningware Solution is a cost effective solution for any startup mining company.

  • 8
    Small Business

    Small Businesses

    Small Businesses from The Dev Team Even if you've got a small business then you can afford a big IT department because you'll be hiring our skills and services for a fraction of the time and therefore cost compared to hiring permanent staff.

  • 9
    Joint Ventures

    Joint Ventures

    Joint Ventures from The Dev Team One of the downfalls of working in IT is that everybody and his dog has an idea of how they're going to make a fortune with the Internet. They usually have no money to invest but they do know somebody in the industry who might listen. Sometimes they do listen....

The continuing evolution of the internet creates many business opportunities needing specialist IT skills.

That's where we fit in. We are a highly skilled collective who are more than a match for most blue chip companies internal IT departments.

We're here to make IT and the Internet work for you.

Written on 11 February 2015

Make the most of your email marketing

If you're not targeting your customers precisely with your email marketing then you could be losing customers & potential sales…

  • Are you struggling to make the most of your rich customer data?
  • Are your emails ending up in people’s spam folders?
  • Are you getting too many unsubscribes from your newsletters?
  • Do you feel you should be seeing a greater return from your email campaigns?
  • Do you wish it was easy to manage & measure the impact of your email campaigns?
  • Do you want somebody else to do the heavy lifting for you?

If the answer is "yes" to any of these questions then we can help you

Introducing "Data Driven Campaign"

Data Driven Campaign is a far cry from standard online email marketing services. Combining our tried & tested proprietary tools with a bespoke service tailored to your strategic needs it delivers targeted email campaigns that ensure maximum return. Incorporating an intuitive user interface, integration with Google Analytics & dynamic dashboards it will enable you to:

  • build a campaign on key criteria
  • automate mail shots
  • track effectiveness & recipient behaviour:
    • who has opened the emails?
    • what action did they then take?
    • how much did each recipient spend?
  • measure performance against KPI’s
  • allow you to further refine your future campaigns

Some benefits of using "Data Driven Campaign" for email campaigns

  • Unsubscribe rates plummet
  • Click through rates soar
  • Revenue generated per email goes through the roof
  • Obtains valuable insights into your data and campaign response
  • The chances of your emails being identified as spam are minimised

What is included in the Data Driven Campaign service?

Initial Consultation: this is a 2 part process

  1. client interview: to understand your business & which criteria you see as differentiating your client base & their purchasing behaviour
  2. data review: a thorough inspection of your data to see if any of the key fields need cleaning or further definition, to understand the relationships that exist & to see if extra data could or should be used to help define campaigns

Targeting Interface: we will configure the targeting interface so that it seamlessly links to and draws key criteria from your databases – whatever type or how many you use – to allow you to define your campaigns. You will be able to segment your client base & consequently design specifically worded emails which really speak to the individual tastes & needs of your clients.

Customised Emails: having defined your campaigns the system then enables you to build completely customisable emails, incorporating any branding or images required. You then have complete control over the scheduling of these emails, ensuring your staff are able to support the process & respond to each wave as required. Finally, due to unique coding design the emails minimise the likelihood of being flagged as spam, whilst incorporating robots that track recipient behaviour.

Analytics Dashboard: linked to the Targeting Interface, your databases & Google Analytics this collates all the pertinent data & activity in one place so you can to measure performance across all KPIs, helping you to understand what is driving success & to then use these success factors to further refine future campaigns.

Ongoing Support: this will be tailored to your requirements to incorporate system usage, integration of any new databases or key criteria, dashboard development & system updates. We recongnise that nothing stays still, and to that end will work with you to ensure you are receiving maximum benefits


To learn more, please contact us


Related to Make the most of your email marketing

Unique Magazines

TheDevTeam has been working alongside Unique Magazines for several years as part of their core development team, to build and strengthen their online magazine distribution business.

A strategic opportunity to gain a competitive advantage

It is only 30 years since Tim Berners-Lee invented the Internet, but its influence has been profound, not only in our personal lives, but also in the way we do business.

Email Eclipse

Email Eclipse is the email marketing service brought to you by The Dev Team. With over 20 years’ experience in creating and managing mass emailing, email campaigns and targeted event-based emails, we are ideally placed to help you with your automated emailing requirements.

EMail marketing done properly

We've worked hard over the last few months to create a tool which can be used for creating and managing your email marketing campaigns. This feature packed set of tools will help us help you make the most of your existing customers and maximise your revenue.

AMO - Advanced Medical Optics

A customer data application for the global eyecare medical research company

8 The Lawn,
St Leonards-On-Sea,
East Sussex, TN38 0HH