Written on 11 February 2015
Make the most of your email marketing
If you're not targeting your customers precisely with your email marketing then you could be losing customers & potential sales…
- Are you struggling to make the most of your rich customer data?
- Are your emails ending up in people’s spam folders?
- Are you getting too many unsubscribes from your newsletters?
- Do you feel you should be seeing a greater return from your email campaigns?
- Do you wish it was easy to manage & measure the impact of your email campaigns?
- Do you want somebody else to do the heavy lifting for you?
If the answer is "yes" to any of these questions then we can help you
Introducing "Data Driven Campaign"
Data Driven Campaign is a far cry from standard online email marketing services. Combining our tried & tested proprietary tools with a bespoke service tailored to your strategic needs it delivers targeted email campaigns that ensure maximum return. Incorporating an intuitive user interface, integration with Google Analytics & dynamic dashboards it will enable you to:
- build a campaign on key criteria
- automate mail shots
- track effectiveness & recipient behaviour:
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- who has opened the emails?
- what action did they then take?
- how much did each recipient spend?
- measure performance against KPI’s
- allow you to further refine your future campaigns
Some benefits of using "Data Driven Campaign" for email campaigns
- Unsubscribe rates plummet
- Click through rates soar
- Revenue generated per email goes through the roof
- Obtains valuable insights into your data and campaign response
- The chances of your emails being identified as spam are minimised
What is included in the Data Driven Campaign service?
Initial Consultation: this is a 2 part process
- client interview: to understand your business & which criteria you see as differentiating your client base & their purchasing behaviour
- data review: a thorough inspection of your data to see if any of the key fields need cleaning or further definition, to understand the relationships that exist & to see if extra data could or should be used to help define campaigns
Targeting Interface: we will configure the targeting interface so that it seamlessly links to and draws key criteria from your databases – whatever type or how many you use – to allow you to define your campaigns. You will be able to segment your client base & consequently design specifically worded emails which really speak to the individual tastes & needs of your clients.
Customised Emails: having defined your campaigns the system then enables you to build completely customisable emails, incorporating any branding or images required. You then have complete control over the scheduling of these emails, ensuring your staff are able to support the process & respond to each wave as required. Finally, due to unique coding design the emails minimise the likelihood of being flagged as spam, whilst incorporating robots that track recipient behaviour.
Analytics Dashboard: linked to the Targeting Interface, your databases & Google Analytics this collates all the pertinent data & activity in one place so you can to measure performance across all KPIs, helping you to understand what is driving success & to then use these success factors to further refine future campaigns.
Ongoing Support: this will be tailored to your requirements to incorporate system usage, integration of any new databases or key criteria, dashboard development & system updates. We recongnise that nothing stays still, and to that end will work with you to ensure you are receiving maximum benefits
To learn more, please contact us
