We are bespoke software developers with over 22 years experience of making things work, we have a wide range of Web Development tools that we can rapidly bring to bear on any problem and are confident of delivering on our promises In many cases we have worked with our clients for over 10 years covering East Sussex and surrounding areas
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    Web Development

    Web Development from The Dev Team The websites and web applications that we build are more akin to bespoke software applications than traditional websites. They incorporate complex business logic and processes from stock control and fulfilment to CRM functionality and data manipulation tools.

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    Software Development

    Software Development from The Dev Team Whether it's websites, web applications, PC based software, services or server based software we've got tonnes of development experience going back more than 20 years.

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    Project Management

    Project Management from The Dev Team Project Management is all about having good tools to collaborate and a team able to deliver

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    Dynamic Mapping

    Dynamic Mapping from The Dev Team It's quick, easy and inexpensive (if you know how). One of the biggest advances over the last few years has been the ability for anybody to gather longitude and latitude information and then plot it onto maps. If you're not already doing it then contact us to find out how you can.

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    Search Engine Optimization

    Search Engine Optimization from The Dev Team For most websites, being accessible to Google is probably the most important requirement. The only way that this can be done is to make it carefully thought out and integrated part of your website. If anybody phones up offering to get you to the top of the search engine rankings for a few hundred pounds, don't believe them.

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    Data Visualisation

    Big Data & Data Visualisation

    Big Data & Data Visualisation from The Dev Team The amount of data that we, as humankind, are collecting is increasing exponentially. If you know what to do with the data, as we do, it can also be turned into a vital competitive advantage and business critical information that makes a real difference....

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    E-Commerce from The Dev Team Shopping carts, online shops and taking payments online is one of the more standard implementations in a website but the choice available to you is huge. We can help you implement your online shop whether it's a 3rd party plugin or built from scratch. We've done it all!

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    Collaboration Tools

    Collaboration Tools from The Dev Team The ability to work on the same documents, build specifications together, build projects together, share ideas and collaborate are essential for modern business. Effective collaboration is at the core of every project that we work on and we use a variety to tools and skill-sets to facilitate this.

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    Construction from The Dev Team Denaploy has been deeply involved in may aspects of the construction industry since its inception and has worked with Main Contractors, Sub-contractors, Architects, Surveyors and CDMCs. We understand the pressures of the industry and its sometime arcane vocabulary.

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    Property from The Dev Team There are over 22 million homes in the UK and we move once every six years on average throughout our lifetime. That's a lot of data and we deal with a good proportion of it.

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    Not for Profit & Charities

    Not for Profit & Charities from The Dev Team We do a number of different projects for Charities and Not for Profit organisations. Most of the problems needing to be solved are still the same and it suits our skillset to have a more hands-on approach to the project management.

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    Publishing from The Dev Team We have been working with magazine distributors since the earliest days of the Internet to sell British magazines both locally in the UK and around the world. If you're after a fully integrated stock control and automatic ordering system or something as simple as data feed integration then look no further.

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    Blue Chip

    Blue Chip

    Blue Chip from The Dev Team We've worked with many blue chip companies over the last 20 years and continue to receive work on a regular basis underlying the fact that we are competitively priced and possess a skills that are hard to come by even for companies with thousands of employees.

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    International from The Dev Team The World is getting smaller by the day and the ability to work at a desk thousands of miles away is something we've been doing for years. Why let the logistics of getting from A to B get in the way of getting the software solutions you need when everything from meetings to deployment can be done remotely?

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    Eclipse Mininingware

    Eclipse Mininingware from The Dev Team Our Eclipse Miningware Solution is a cost effective solution for any startup mining company.

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    Small Business

    Small Businesses

    Small Businesses from The Dev Team Even if you've got a small business then you can afford a big IT department because you'll be hiring our skills and services for a fraction of the time and therefore cost compared to hiring permanent staff.

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    Joint Ventures

    Joint Ventures

    Joint Ventures from The Dev Team One of the downfalls of working in IT is that everybody and his dog has an idea of how they're going to make a fortune with the Internet. They usually have no money to invest but they do know somebody in the industry who might listen. Sometimes they do listen....

The continuing evolution of the internet creates many business opportunities needing specialist IT skills.

That's where we fit in. We are a highly skilled collective who are more than a match for most blue chip companies internal IT departments.

We're here to make IT and the Internet work for you.

Written on 01 June 2002

AMO - Advanced Medical Optics

AMO Eyecare is a global leader in the provision of contact lens solutions.


AMO Eyecare UK wanted to put their customer data into a single application that could be used throughout the organizationPreviously individual sectors held and managed their own contact data.

The objective of this project was to create a single application that could be updated and shared by all of these users regardless of whether they were working within the AMO firewall or traveling with laptop computers.

The end product is a very powerful tool that contains all the data already gathered, which is a key resource for the company and which has a broad functionality that meets the functional requirements of all the different user groups.


What AMO says:

'I wanted to say a huge thank you for all your work and efforts to make it possible to get the database launched to our key users yesterday. We had a really good session yesterday afternoon with our sales team - We were able to easily search the database, input a variety of amendments and also synchronise data with your server.  Everyone was really positive and could see the future benefit and potential of the system. I realise the timescales have been incredibly tight so far and that you have been working in an ongoing design/testing/upgrade mode, and I cannot emphasis enough to our management team how quickly you respond to changes etc.'

The programme of work involved a series of steps:

•   Detailed discussions with the AMO Eyecare team to define the database structure and scope. The result being far more than a simple set of contacts and addresses as first envisaged

•   Clearly categorise customer contact data, provide flexibility to manage multiple customer contacts, develop marketing information and a customer communication history.  Future developments include automated mail merge functionality and linking data forms to individual calendars in Outlook to enable users to create their own bring forward reminders

  • Import all the data from various sources – spreadsheets and Outlook contact files, into the database.
  • Work with AMO network managers to enable secure access to our SQL server from within their firewall.
  • Create an SQL replication system and a deployment package.
  • To run the replication system it was necessary to install the Microsoft MSDE service on all computers. A company conference was an ideal (if a little early) opportunity to get it working.
  • We also took that opportunity to introduce the application to all the users with a half day training session

Added extras

During the training we invited feedback from all the users and they came back with a variety of ‘nice to have’ option requests. Eg showing customers that are linked together in groups, being able to select by Post Code, being able to search by any other criteria.

Our solution was to develop a highly flexible set of ‘filters’ which put all of this information, in any format desirable, at the fingertips of the user. Just to add a bit of icing on the cake, any of these filtered lists could then be exported either to a report or to an Excel spreadsheet.


This has been a highly successful project in which substantially more has been delivered that was originally requested and which provides a strong basis for future development of the business objectives of the company.

Delivered above specification, on time, and on budget.

Related to AMO - Advanced Medical Optics

Unique Magazines

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Email Eclipse

Email Eclipse is the email marketing service brought to you by The Dev Team. With over 20 years’ experience in creating and managing mass emailing, email campaigns and targeted event-based emails, we are ideally placed to help you with your automated emailing requirements.

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If you're not targeting your customers precisely with your email marketing then you could be losing customers & potential sales...

EMail marketing done properly

We've worked hard over the last few months to create a tool which can be used for creating and managing your email marketing campaigns. This feature packed set of tools will help us help you make the most of your existing customers and maximise your revenue.

8 The Lawn,
St Leonards-On-Sea,
East Sussex, TN38 0HH