We are bespoke software developers with over 22 years experience of making things work, we have a wide range of Web Development tools that we can rapidly bring to bear on any problem and are confident of delivering on our promises In many cases we have worked with our clients for over 10 years covering East Sussex and surrounding areas
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    Web Development

    Web Development from The Dev Team The websites and web applications that we build are more akin to bespoke software applications than traditional websites. They incorporate complex business logic and processes from stock control and fulfilment to CRM functionality and data manipulation tools.

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    Software Development

    Software Development from The Dev Team Whether it's websites, web applications, PC based software, services or server based software we've got tonnes of development experience going back more than 20 years.

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    Project Management

    Project Management from The Dev Team Project Management is all about having good tools to collaborate and a team able to deliver

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    Dynamic Mapping

    Dynamic Mapping from The Dev Team It's quick, easy and inexpensive (if you know how). One of the biggest advances over the last few years has been the ability for anybody to gather longitude and latitude information and then plot it onto maps. If you're not already doing it then contact us to find out how you can.

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    Search Engine Optimization

    Search Engine Optimization from The Dev Team For most websites, being accessible to Google is probably the most important requirement. The only way that this can be done is to make it carefully thought out and integrated part of your website. If anybody phones up offering to get you to the top of the search engine rankings for a few hundred pounds, don't believe them.

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    Data Visualisation

    Big Data & Data Visualisation

    Big Data & Data Visualisation from The Dev Team The amount of data that we, as humankind, are collecting is increasing exponentially. If you know what to do with the data, as we do, it can also be turned into a vital competitive advantage and business critical information that makes a real difference....

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    E-Commerce from The Dev Team Shopping carts, online shops and taking payments online is one of the more standard implementations in a website but the choice available to you is huge. We can help you implement your online shop whether it's a 3rd party plugin or built from scratch. We've done it all!

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    Collaboration Tools

    Collaboration Tools from The Dev Team The ability to work on the same documents, build specifications together, build projects together, share ideas and collaborate are essential for modern business. Effective collaboration is at the core of every project that we work on and we use a variety to tools and skill-sets to facilitate this.

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    Construction from The Dev Team Denaploy has been deeply involved in may aspects of the construction industry since its inception and has worked with Main Contractors, Sub-contractors, Architects, Surveyors and CDMCs. We understand the pressures of the industry and its sometime arcane vocabulary.

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    Property from The Dev Team There are over 22 million homes in the UK and we move once every six years on average throughout our lifetime. That's a lot of data and we deal with a good proportion of it.

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    Not for Profit & Charities

    Not for Profit & Charities from The Dev Team We do a number of different projects for Charities and Not for Profit organisations. Most of the problems needing to be solved are still the same and it suits our skillset to have a more hands-on approach to the project management.

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    Publishing from The Dev Team We have been working with magazine distributors since the earliest days of the Internet to sell British magazines both locally in the UK and around the world. If you're after a fully integrated stock control and automatic ordering system or something as simple as data feed integration then look no further.

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    Blue Chip

    Blue Chip

    Blue Chip from The Dev Team We've worked with many blue chip companies over the last 20 years and continue to receive work on a regular basis underlying the fact that we are competitively priced and possess a skills that are hard to come by even for companies with thousands of employees.

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    International from The Dev Team The World is getting smaller by the day and the ability to work at a desk thousands of miles away is something we've been doing for years. Why let the logistics of getting from A to B get in the way of getting the software solutions you need when everything from meetings to deployment can be done remotely?

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    Eclipse Mininingware

    Eclipse Mininingware from The Dev Team Our Eclipse Miningware Solution is a cost effective solution for any startup mining company.

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    Small Business

    Small Businesses

    Small Businesses from The Dev Team Even if you've got a small business then you can afford a big IT department because you'll be hiring our skills and services for a fraction of the time and therefore cost compared to hiring permanent staff.

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    Joint Ventures

    Joint Ventures

    Joint Ventures from The Dev Team One of the downfalls of working in IT is that everybody and his dog has an idea of how they're going to make a fortune with the Internet. They usually have no money to invest but they do know somebody in the industry who might listen. Sometimes they do listen....

The continuing evolution of the internet creates many business opportunities needing specialist IT skills.

That's where we fit in. We are a highly skilled collective who are more than a match for most blue chip companies internal IT departments.

We're here to make IT and the Internet work for you.

Written on 11 November 2004

Use Email to stay in touch with customers

We all hate spam and the proliferation of it over the last year is major source of concern for everybody in the industry.  But this should not stop you using email as a way of keeping in contact with those people that are important to your business.

The Fish4Flies story

Fish4Flies original was a small company named 'flybox' that sold a CD catalogue with tying instructions of 1,500 fly patterns used by fly fishermen all over the world. This might seem a little strange to people that are not fly fishermen, but within the fishing fraternity flies are indeed a thing of beauty and a wonder to behold.

We had undertaken various advertising campaigns for the CD, both through the trade press and on-line and discovered that, in the US, the enewsletter run by one of the biggest of the fly fishing magazine was the best way to promote the product. 

We then decided to look for a way of building our own email list, starting with those people that had bought the CD via the website. We came up with the idea of putting together an email with detailed tying instructions for one fly every 2 weeks.

This involved commissioning an artist to sketch the intermediate stages in the build of a fly, and then write up the instructions. The email has proved very popular and every week we have existing recipients adding their friends to the mailing list which is the ultimate goal for any such programme.

The real trick is to be able to do this without manual intervention.  This we achieved by installing a service on our server that has the following features:

  • Automatically removes any emails that are not deliverable
  • Automatically deletes form the list any person that asks to be removed from the list.
  • Automatically handles the confirmation process by which new recipients are added to the list (opt in confirmation).
  • Semi-automatically controls the format of the email sent to them (eg html, text or AOL format.
  • Provides a joining form that can be easily added to the website.

This keeps the process very clean and makes sure that we are not spamming anyone.

On top of this it enables us to track how the email is being received.

  • Who looks at the initial email
  • How often they open it
  • Whether they follow specific links from the email to any other website.

Today the CD was converted into an online eCommerce store rebranded as Fish4Flies, which sells over 3,000 patterns. The emailing facility has been upgraded enormacly since, regulally (multiple times per week) sending targeted emails to a handful of customers rather than exausting the full mailing list. The impressive reporting allows administrators to keep an eye on it's performance.

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Multi Domain LogIn

It is quite common now to have separate domain names for each country or for separate white label sites; but it can lead to problems with running security log-in systems that enable your clients or admin managers, to run a single log in across all the domains. That is when you need Multidomain login which enables the ‘user state’ to be carried across transparently between them.

Eclipse Miningware Mongolia

The first dashboard for our Mongolian partners has been created to run off the Eclipse Miningware framework.

8 The Lawn,
St Leonards-On-Sea,
East Sussex, TN38 0HH