TheDevTeam

Two schools of thought on data visualization

What became very clear at the Data Visualization Summit was that there are two very distinct groups talking about completely different things but both calling it Data Visualization.

We have the group of people who wish to convey a message to the uninitiated audience quickly, easily and attractively. The key word here is "uninitiated"; those people who have little or no previous knowledge of the visualised subject matter. This is obviously necessary in journalism, marketing or simply informing the general public but it's not new. In fact, this type of data visualization is older than the written word. People were doing cave paintings thousands of years ago, detailing the animals they hunted, the plants that grew locally, the weapons they used..... Is that not data visualization?

The other group interested in Data Visualization is the group that is plotting the ever increasing mountain of data in an ever increasing number of ways in order to try and make better sense of it. The purpose is to spot trends and identify relationships in order to gain knowledge, steer marketing campaigns, find problems or errors in manufacturing processes, give direction to research and much more. Apart from the excellent presentation by Kenneth Cuckier from the Economist this type of visualization wasn't even mentioned. If you're looking for this type of data visualization then contact us and we'll help you try to makes sense of your data.

My conclusion is that I'll probably continue to be frustrated as long as the two types of data visualization are called the same thing. The only similarities between them are that pictures speak a thousand words and we are going to be increasingly dependent on them in the future in order to try and understand the world around us.

Read more about Nigel Taylor on

Related to Two schools of thought on data visualization

Eclipse Mining

A mine planning, tracking, QC and reporting package. Used at gold mines in Ghana, Cote d’Ivoire, Eritrea and soon many others.

EMail marketing done properly

We've worked hard over the last few months to create a tool which can be used for creating and managing your email marketing campaigns. This feature packed set of tools will help us help you make the most of your existing customers and maximise your revenue.

Mapping as a sales tool

Google has said that the next step in Search is to put all the information onto a Map. The power of being able to show complex data within a geographic display, is that it makes it instantly comprehensibility.


Knowledge Base

Eclipse EMail PowerBI Reporting Example

Eclipse EMail is available to all organisations, regardless of whether or they already exist as clients of TheDevTeam. Integrate your email services with all your other business data. Well structured, targeted campaigns can be finely tuned and developed as you learn to interpret the wealth of information that's generated as a result.

PowerBI digger production example using Eclipse

There are literally thousands of different types of reports you can extract from our mining production tracking system: Eclipse Miningware. This article is a brief demonstration of just one; a daily report for the diggers which worked in production "yesterday".

Software Development Skills

Productivity in software development has improved even faster than the hardware - Moore's Law - double the power every 18 months.

Major sectors in which we have worked

Over the last 30 years we have gathered detailed knowledge of several business sectors, so we can speak fluently in the language of the users of our software.

Address:
The Dev Team
8 The Lawn,
St Leonards-On-Sea,
East Sussex, TN38 0HH